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Fair Profile

About China International Preschool Education Expo (CPE)



China International Preschool Education Expo (CPE), organized by China Toy and Juvenile Product Association (CTJPA) and sponsored by the Chinese Society of Education, is the leading trade fair for preschool education products and services in China, held every October in Shanghai. Over 100 international brands from more than 30 countries/regions and nearly all the top brands and production regions in China exhibited in the CPE2018. The fair 2018 attracted 34389 buyers from 136 countries/regions.

At the same time, China Toy Expo, China Licensing Expo and China Kids Expo were parallelly held, totally covering 220, 000 sqm, reaching to 2500 exhibitors and 4500 brands, attracting 100,000 visitors from over 130 countries/regions. The fairs together are recognized No.1 in Asia.




1.      The leading international trade fair for preschool educational products and services in China.

         400+ exhibitors

         900+ brands

         37,000+ sqm exhibition space

2.      The fastest track to market channels in China

        75,000+ preschool educational products buyers

        4,000+ kindergarten principals

        4,000+ preschool business distributors

        20+ top online retailers in China

3.      Best brands promotion platform

        200+ domestic media

        30+ international media

        Social media and website platform covering over 40, 000 distributors and kindergarten principals

4.      Trends discovery of China preschool education industry

20+forums

80+preschool education experts worldwide

70+ hot issue topics in China

50+ new products release

5.      Custom-made business matchmaking services:

With top 500 preschool business distributors

With investors

With kindergarten principals

6.      More potential opportunities from the co-located fairs :

China Toy Expo, China Kids Expo and China Licensing Expo

2400+ exhibitors, 100,000+ visitors, 4500+ brands, 220,000+sqm